Description: Do you dye your hair or have highlights? Our Color-Vive protective shampoo with red peony extract and UV filter hydrates and protects hair color for up to 10 weeks*. Effectively protects the hair against the negative effects of external factors, prolongs the life of the color and ensures the softness of the hair. *Instrumental test after using Elseve Color Vive shampoo and conditioner. How to use: Apply to wet hair, massage gently and then rinse well.