Cómo escribir offertas que venden: 44 estrategias psicológicas para crear una oferta exitosa - Roman Kmenta
Kmenta, Roman: - Marketing and pricing expert Roman Kmenta has been an international entrepreneur, keynote speaker and bestselling author for more than 30 years. The business economist makes his many years of international marketing and sales experience in B2B and B2C available to over 100 of the top companies in Germany, Switzerland and Austria. His focus is on generating more profit and higher contribution margins in sales. More than 100,000 people a month read his weekly blog, follow him on social media or listen to his podcast. With his lectures he gives salespeople, executives and entrepreneurs food for thought on the subject of price and gives his listeners and readers impulses in the direction of a value-oriented sales and marketing approach. El autor, consultor de gestión y conferenciante Roman Kmenta inspira a participantes de empresas de fama mundial como Würth, Mediengruppe RTL o Eternit con sus presentaciones en foros internacionales y, como coach empresarial, ayuda a los autónomos a convertir su negocio en una verdadera empresa. Sus contenidos ayudan cada mes a más de 30.000 personas a tener aún más éxito en los negocios.