Run with Foxes: Make Better Marketing Decisions - Paul Dervan
type: Product
sku: 15127516
gtin: 9780857197726
brand: Paul Dervan
category: Cărți
description: \nPaul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't. He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.
offers: Offer
  price: 97.14
  price currency: RON
  availability: https://schema.org/InStock
  condition: https://schema.org/NewCondition
  seller: libris.ro
  price valid until: 2026-08-31
  valid from: 2026-08-07T12:20:57.376Z