Actionable Gamification: Beyond Points, Badges and Leaderboards - Yu-kai Chou
type: Product
sku: 14422344
gtin: 9781511744041
brand: Yu Kai Chou
category: Design
description: \nThe new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
offers: Offer
  price: 123.95
  price currency: RON
  availability: https://schema.org/InStock
  condition: https://schema.org/NewCondition
  seller: libris.ro
  price valid until: 2026-08-31
  valid from: 2026-08-24T10:32:54.406Z