A Sense of Urgency - John P. Kotter
type: Product
sku: 14734110
gtin: 9781422179710
brand: John P. Kotter
category: Cărți
description: In his international bestseller Leading Change, Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. \nMost organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide. \nNow, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. \n \nWhy focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises. \n \nIn this exciting new book, Kotter explains: \n \n- How to go beyond the business case for change to overcome the fear and anger that can suppress urgency \n \n- Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change \n \n- How to keep fanning the flames of urgency even after your transformation effort has scored some early successes \n \nWritten in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company. \n\n
offers: Offer
  price: 167.4
  price currency: RON
  availability: https://schema.org/InStock
  condition: https://schema.org/NewCondition
  seller: libris.ro
  price valid until: 2026-08-29
  valid from: 2026-08-07T12:13:42.656Z